Graz Q&A with TDWI

“Q&A: Data Warehouses and the Demands of Big Data”

Published December 3, 2013

Excerpt: “Big data is a great technology for pattern recognition when mining large volumes of unstructured data. This is something that can be of great value, driving both tactical and strategic decisions. However, I don’t think unstructured data will ever be the main source of strategic or tactical data for most enterprises. As the CEO or CFO of a Fortune 500 company, I would much rather have my operational data under control and be able to analyze it daily (with traceability), and that’s what data warehouses are designed to do.”

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